Landis Avenue Redevelopment Initiative

Frequently Asked Questions 

Q: What is redevelopment?

A: Simply put, redevelopment is the process by which an area of underutilized properties is revitalized.  For Pittsgrove, this means increasing the business tax base in the township by attracting new businesses and expanding existing ones in the Landis Avenue area.

 Q: Why redevelopment?

A: Redevelopment enables Pittsgrove to get what it wants and not settle for what exists, or what others say it should be.  Redevelopment enables zoning revisions that would allow Pittsgrove to control development in the area to a much greater extent than with existing planning techniques.

 Q: What is a redevelopment plan?

A: The redevelopment plan defines what type of development will occur within the project area.  It expresses the community’s vision for the area.  It also defines the land-use planning approach, which for the most part, must be consistent with the township’s master plan. 

 Q: What are the advantages of a redevelopment plan?

A: The main advantage is that it enables the township to guide development in a way that benefits the township financially, yet also satisfies the desire of our community to preserve its rural character.  Businesses that would either encourage sprawl or increase township costs can be avoided.  Long-term, revitalizing the area would strengthen existing businesses, improve the landscape, and make the area an attractive business and shopping alternative.  It would change an unattractive, functionally obsolete, and underused area—viewed as a gateway between Vineland and Bridgeton—into an aesthetically appealing and economically vibrant part of the community.

Q: What is the geographic focal point of the redevelopment plan?

A: The focal point of the plan is the 2.7-mile length of Landis Avenue that is in Pittsgrove Township.  It also includes some areas on Gershal Avenue, south of Landis.

Q: What type of businesses is the project intended to attract?

A: The project is intended to attract low-impact businesses only.  These are the types of businesses that do not require major changes in infrastructure (like adding water and sewer) or have adverse effects on the community.  Examples include medical offices and health care facilities that support the new South Jersey Regional Health Center.  Business office complexes and small retail outlets are also possible.  But larger initiatives, such as malls, are not consistent with the township’s municipal plan and will not be considered.

Q: Can we expect any large retail stores to join the project?

A: No, the plan’s zoning and lack of public water and sewer will not allow a Wal-Mart or Target sized retailer into the area.

Q: Pittsgrove Township has historically been an agricultural community.  I am concerned about the impact that redevelopment could have on our rural character.

A: All those involved in this project share those concerns.  The plan would provide incentives for businesses that complement our rural character.  Adding agricultural businesses, for example, would support our existing farms, thus ensuring their future success and making it less likely that they would sell their land to housing developers.

Q: Will this redevelopment project open the door to widespread growth in the township?

A: Township officials are extremely sensitive to this potential problem.  That is why this initiative targets an area along a busy state highway with mainly commercial properties, or those moving in that direction already.  The initiative also intends to prevent the installation of water and sewer lines along Landis Avenue, which is a primary catalyst for growth. 

Q: Will unoccupied buildings be torn down and replaced?

A: Yes and no.  Blighted properties should give way to more attractive facilities, while buildings in good condition will likely be refurbished or simply reused.  Much is dependent on the use of the plan’s incentives and on the individual property owners in the area.

Q: Will environmentally sensitive areas, such as Muddy Run and Rainbow Lake be affected?

A: No.  In fact, this initiative can be used to strengthen protections of these areas by improving buffers and controlling land use on bordering properties.  In New Jersey, development of any kind within these areas is not allowed.  We need to take every precaution to secure our valuable natural wetlands resources.  It is our legal and moral obligation.   

Q: How much will this redevelopment project cost the taxpayers in Pittsgrove?

A: It is expected to cost taxpayers little, if anything, to implement the redevelopment plan.  Private developers using private and state funds are expected bear those costs.  There would be some initial, short-term costs associated with tax abatement used to attract desirable businesses.  Long term, however, increased revenue from the new businesses would be a significant benefit to residents. 

Q: Are there any drawbacks to the redevelopment plan?

A: That’s the beauty of this project.  In having the township guide the process, we can avoid most, if not all, problems associated with growing an area. 

Q: What is the timeframe for completion?

A: This is difficult to estimate, but would be at least several years.  Ideally, the redevelopment plan would be approved by late 2005/early 2006.  Implementation of the plan would begin in 2006. 

Q: Will other areas be targeted for redevelopment, such as Route 40?

A: There are no plans for redevelopment of other areas of the township. 

Q: How can I find out more about the redevelopment plan?

A: Visit the Township website at www.pittsgrovetownship.com, or contact the EDC at 358-3758.

 

Township of Pittsgrove 989 Centerton Road Pittsgrove, New Jersey  08318 
Phone (856) 358 2300   Fax (856) 358 3055

February 10, 2008